Marketing Personalization – Does your Marketing Material Have a Split Personality?
Moderator: moderators
-
- rank: 10000+ posts
- Posts: 37443
- Joined: Thu Jan 14, 2016 9:36 am
- Reputation: 2
- Gender:
Marketing Personalization – Does your Marketing Material Have a Split Personality?
This article was written by Yael Warman, Content Manager at Leverate.
If your marketing materials don’t yet have a split personality, you are being left behind.
For a few years now, we’ve seen companies personalize their marketing efforts through email marketing. In this day and age however, putting a customer’s name at the top of an e-mail is not enough. We are standing now on the verge of a new revolution in terms of personalization.
According to data collected by HubSpot, CTAs that are targeted to the user in a personalized way have a 42% higher view-to-submission rate compared to CTAs that ... (read more)
Please add www.kreslik.com to your ad blocker white list.
Thank you for your support.
Thank you for your support.