Marketing Personalization – Does your Marketing Material Have a Split Personality?

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This article was written by Yael Warman, Content Manager at Leverate.

If your marketing materials don’t yet have a split personality, you are being left behind.

For a few years now, we’ve seen companies personalize their marketing efforts through email marketing. In this day and age however, putting a customer’s name at the top of an e-mail is not enough. We are standing now on the verge of a new revolution in terms of personalization.

According to data collected by HubSpot, CTAs that are targeted to the user in a personalized way have a 42% higher view-to-submission rate compared to CTAs that ... (read more)