Analysis: Brokers Stand To Make Huge Gains From Sports Sponsorship
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Analysis: Brokers Stand To Make Huge Gains From Sports Sponsorship
Retail brokers have been marketing their services via sports sponsorship deals for a number of years now. From boxing andpolo to Formula One and football, it’s not uncommon for sports fans of all stripes to see Plus500, AvaTrade or eToro logos blazed across their screens as they settle down for some weekend entertainment.
Most of these sponsorship efforts are framed in rather vacuous terms. Execution is compared to punching someone in the face and algo trading is used as an analogy for Ronaldo smashing a football into a goal-net.
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