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A former LMAX executive has launched a sports marketing consultancy firm for FX and cryptocurrency firms. Sunny Singh announced today that he will be the CEO of Van Hawke sports that aims to connect FX and cryptocurrency firms to athletes and sports teams through sponsorship deals.
The connection between FX firms and sports teams is nothing new. As Finance Magnates reported, AvaTrade set up a sponsorship deal with Manchester City Football Club this February. Just last week, Robert Ophele, the president of the Autorité des marchés financiers, a French regulator, spoke disparagingly about Plus500’s sponsorship of Atletico ... (read more)