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While the debate over the effectiveness of web television as a marketing and engagement channel is ranging, Swiss brokerage Swissquote is taking a big step to dispel any doubts about the TV screen’s usefulness in relation to traders. The company has announced that it is launching an Apple TV application combining an interactive user experience with financial news.
Over the years as many brokerages have launched their own versions of web television, some pundits have been openly questioning the value of such products. However with the growing world of smart TVs, web TV is now brought to the big screen ... (read more)