Play to Win: the Rise of Marketing Games

[kreslik.news]

As more and more marketing content is produced by the world’s organizations it is becoming increasingly difficult to capture and hold anyone’s attention. Today, over 1,400 new blog posts are uploaded every minute. Technology has turned us all into publishers, journalists, musicians and film makers.

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Ironically, the same democratization of the media has made it virtually impossible for most of us to gain an audience for our creative outpourings and marketing messages.

Marketing reach

The popularity of games can make them the ideal media to carry your marketing ... (read more)