New York Advertising Exchange Brings Media Trading on Nasdaq-powered Blockchain

[kreslik.news]

A guaranteed advertising contract exchange called NYIAX (New York Interactive Advertising Exchange) was announced today. Operating on Nasdaq’s cloud and blockchain technology, the pilot program for the new venture is scheduled to be completed in late 2017.

“NYIAX is a trading platform that brings Wall Street to Madison Avenue through a Nasdaq-powered, seamless global exchange that allows publishers and advertisers to buy, sell and re-trade premium advertising inventory as guaranteed contracts,” said NYIAX CEO Lou Severine.

“By enabling guaranteed digital media contract trading with efficiency, transparency and ease and providing the proprietary matching engine and trading tools trades require, NYIAX helps ... (read more)