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Online binary options broker IQ Option, a brand operating under its CySEC regulated entity IQ Option Europe limited, has announced a sponsorship deal with Aston Martin Racing, according to the car manufacturer’s website.
In a move to build brand awareness and attract interest from car and racing enthusiasts, the broker has become an official partner, and its logo will be sported by Aston Martin’s racing vehicles.
The trend of financial services companies – amongst other consumer-driven retailers – associating themselves with high-end luxury goods, sports teams and racing events can bring numerous benefits, achieved via various sponsorships, partnerships, or endorsements. One such benefit ... (read more)