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Russian CPA network Actionpay has invested in Blockchain-based affiliate marketplace Adpump ahead of its 40,000 ETH ($14 million) initial coin offering.
Adpump is a decentralized tracking affiliate marketplace that provides an Ethereum DAP ecosystem for CPA advertisers who will pay commission to the blockchain start-up for using its tracking platform.
Adpump taps smart contracts to establish trustless relationships between brands and affiliates, with all revenue and conversion data secured on a blockchain, allowing instant payments for completed transactions. The smart contract will protect the relations between publishers and advertisers inside the system.
The solution breaks ground on two fronts. First, it allows blockchain ... (read more)