Digital and Social: The Emperor’s New Clothes of Marketing
Posted: Mon Feb 22, 2016 5:00 pm
In 2014 I found myself looking for a new job. However, finding a new marketing role wasn’t as straightforward as I’d anticipated. Today it seems there is no demand for marketing generalists. Instead, employers want a new breed of so-called digital marketer. It’s a bit like showing up to a nightclub wearing jeans and trainers. If you haven’t got the right digital credentials you’re not getting in. Suddenly social media and digital marketing are the new panaceas for all business ills. Of course, the problem with marketing shortcuts and quick fixes is they have a nasty habit of proving ... (read more)