Why Customer Retention Matters for FX Brokers
Posted: Sun Sep 03, 2017 8:52 am
This article was written by Charlotte Day, Creative Director at Contentworks.
The online brokerage industry is as competitive as ever. With so many platforms to choose from, customers have very little reason to remain loyal to one brand unless the services they are receiving are truly exceptional. But in an industry with very little unique selling propositions (USPs), differentiating yourself from the competition isn’t always easy.
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Assuming you’ve done all the groundwork to actually land customers, your goal ... (read more)