Does it Pay to Have a Mobile Platform?
Posted: Mon Mar 06, 2017 1:38 pm
Is utilizing a mobile platform a necessity? The short answer is yes and no. The more obscure and complex answer is; are you appealing to a robot or a human being?
If you are appealing to a robot, that robot being Google’s search algorithms, then having a mobile platform is going to be worthwhile. Late last year Google announced that it had made changes to its indexing algorithm so that it would now index mobile compatibility as a priority.
Announcing that it had started to test its mobile-first index search algorithm in November 2016, it said its ... (read more)