Living your Company’s Brand
Posted: Mon Aug 15, 2016 3:33 pm
The other day I got some butter from the supermarket in Zug, Switzerland. Interesting story, I know, but bear with me here. The reason I am writing about this today is that this was no normal butter. It was branded ‘Heidi’ in a beautifully folded paper wrapper, adorned with scenes of the Swiss hills.
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The package was twice as expensive as some of the other choices, but here was something special that conformed with my idea of Switzerland. When I got home, I opened the butter ... (read more)