Digital Marketing – to Pay or not to Pay
Posted: Tue May 17, 2016 6:49 am
This article was written by Yael Warman, Content Manager at Leverate.
Designing a digital marketing campaign can be both an art and a science, and doing so in an industry that relies as heavily on affiliates to bring in traffic as the FX industry does, deciding where to invest your marketing dollars can be tricky. If you design your marketing objectives focusing on increasing leads, converting customers and retaining traders, a mix of organic, paid and native advertising – both on search engines and social media – can help you achieve the best results.
Organic Search
Today’s customers are ... (read more)