The Brave New World of Automated Advertising
Posted: Mon May 16, 2016 9:55 am
In an excellent article on Bloomberg, Noah Smith talks about high frequency contracts and the impact this will have on the way our economy works. In the future he envisions, contracts for work will be automatically and in real-time negotiated between machines, according to changing market conditions, performance and competition.
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Like the financial markets, which have long moved from shouting pitchmen in trading pits to high frequency online trading, advertising has moved to real-time ... (read more)