The Birth Of CRM: Two Salesmen And A Restaurant Napkin Drawing
Posted: Sat Apr 02, 2016 8:36 am
Over the years CRM (Customer Relationship Management) has evolved into one of the most valuable systems that a business can implement. It is now widely acknowledged that a carefully planned, effective CRM strategy can serve as the cornerstone of a company’s sales success.
CRM software hit the market in the late 1980s, keeping many interns busy for years inserting leads from paper into the CRM systems that were created. This revolution of migrating leads and customer contacts from paper to PC was a natural progression which has now transcended from the PC to the cloud. Traders and brokers everywhere now depend ... (read more)