Can Analytics Change the Cost of Christmas?

[kreslik.news]

Thanks to platforms such as Uber and its utilization of data and analytics, the office party is no longer followed by hours of waiting for a cab to get home. Over at Amazon, data analytics have been helping you find the books to gift to difficult relatives – or to keep for yourself. Even your local supermarket is in on point: data analytics there are deployed to improve customer service and create personalized offers.

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But can analytics affect the price of your Christmas cookies? Is big data changing ... (read more)