Mobile Marketing is the New Heavyweight

[kreslik.news]

This article was written by Yael Warman, Content Manager at Leverate.

I’ve talked often enough about the critical role content plays in today’s marketing strategies and how it is the single most effective way to generate loyalty and one of the most cost effective ways to increase brand recognition, but where is this content you are producing being consumed?

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According to Polar’s most recent reports on branded content consumption, engagement with branded content on smartphones is significantly higher than on desktop and tablet with ... (read more)