Middle East and North Africa – a Thousand and One Opportunities and Perils
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Middle East and North Africa – a Thousand and One Opportunities and Perils
When one thinks about doing business in the Middle East and North Africa, what usually comes to mind is petroleum and traditional industries – not sophisticated financial trading. Moreover, those who were contemplating the prospects of engaging with the local trading industry were reluctant to do so.
An old Arab proverb says: “Wealth comes like a turtle, and runs away like a gazelle.” This was considered to be the popular notion regarding the financial industry in the region. Getting money from the end user was not an easy task – due to the hardships of marketing and the relatively poor standard ... (read more)
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