The Gamification of Business

[kreslik.news]

This article was written by Marcello de Mello, partner at Nobiletec.

Gamification is the application of game-like elements to some sort of challenge, that generally involves reward, but it is also expected that it should be engaging and fun, like playing a game. In business, gamification means the use of these concepts to boost innovation, build effective marketing campaigns and drive value.

However, you should not be deceived by the name – companies are surely not playing games.

What makes games so compelling?

Competition: through a system with milestones and rankings, participants can share and compare achievements and performance against both ... (read more)