Paris La Défense, the Parisian business district, has launched a major advertising campaign across prominent locations in the City of London in a bid to lure City workers to re-locate to France in the aftermath of the Brexit.
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Starting today, adverts urging people to ‘join the frogs’ will go live at Heathrow airport, Eurostar stations including St. Pancras International and Paris Gare du Nord, as well as across a range of national and financial publications.
The business case for Paris is clear; it is home to Europe’s largest business district, La Défense.
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