Living your Company’s Brand
Moderator: moderators
-
kreslik.news
- rank: 10000+ posts
- Posts: 37443
- Joined: Thu Jan 14, 2016 9:36 am
- Reputation: 2
- Gender:
Living your Company’s Brand
The other day I got some butter from the supermarket in Zug, Switzerland. Interesting story, I know, but bear with me here. The reason I am writing about this today is that this was no normal butter. It was branded ‘Heidi’ in a beautifully folded paper wrapper, adorned with scenes of the Swiss hills.
Take the lead from today’s leaders. FM London Summit, 14-15 November, 2016. Register here!
The package was twice as expensive as some of the other choices, but here was something special that conformed with my idea of Switzerland. When I got home, I opened the butter ... (read more)
Please add www.kreslik.com to your ad blocker white list.
Thank you for your support.
Thank you for your support.