Both B2B and B2C are relationships in which we make certain purchase decisions. A truism for some, the first abbreviation stands for working with companies, and second for working with individual clients. But this is not the sole distinction.
Below you can find a list of the most commonly known differences:
- the value of the product/service
- different criteria of the decision
- mean of payment
- length of the marketing funnel
- legal procedures
Criteria of decision
In B2B the purchase is not based on impulses. Decision-making process (marketing funnel) is time-consuming. The purchase is also based on certain business criteria and there is ... (read more)