Get Emotional: How to Drive Up Redeposits in FX

[kreslik.news]

This series examines the best practices for retention and acquisition in the retail FX space. It is sponsored by All Sherpa, a data intelligence & behavioral science company serving dozens of retail brokerages worldwide. Today we’ll focus on redeposits.

Looking at the figures of our clients in the retail FX space, we can’t help wonder how some brokers still fail to grasp how crucial retention is for their business. Indeed, brokers thrive on their ability to acquire and convert, but increasing average lifespan of existing clients is no less important. In many cases, it’s nothing short of a make-it-or-break-it ... (read more)