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XM has become the latest foreign exchange and CFDs brokerage to get involved with a football sponsorship. The company has announced that it is partnering up with Saudi Arabian football club Al-Nassr FC.
Football has become the most popular sport in Saudi Arabia, which is home to over 29 million people. Sponsorship deals with popular clubs are a gateway for brokerages to legitimize their brand and start on boarding clients in the region.
The deal is aiming to open some doors for the brokerage to market it services in Saudi Arabia, which is traditionally a very lucrative market in the Middle East. ... (read more)