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This article was written by Yael Warman, Content Manager at Leverate.
France’s restrictive laws on advertising are a familiar headache to merchants of various industries.
In 1991 it was the tobacco and alcohol industries that suffered from the effects of the Evin law, which banned most advertising for alcoholic beverages and tobacco products. 1993 brought with it Sapin law, which banned the standard 15% commission of ad agencies, by requiring media companies to send rate cards and invoices directly to the advertiser, even if the purchase was being done through an ad agency. In 1994, the French government ... (read more)