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On the 23rd of June, the United Kingdom decides if it wants to Stay or Leave. Like the exceedingly sad Dave Matthews song, this decision could stir up the emotional financial markets in unpredictable ways. There’s a lot at stake for traders and investors, and good communication around the market reaction will be followed with interest by current and potential customers.
So it makes sense to plan a marketing campaign around Brexit, like many of your competitors will. We suggest to focus on producing relevant content and then using advertising to reach your target audience. Some ideas around ... (read more)