US Elections: The Day After
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US Elections: The Day After
9/11 and 11/9: With both dates you will always remember where you were when you got the news.
The fall of the “USA” brand
If you have not received the memo, word is circulating within advertising firms that the “USA” brand no longer holds the same appeal to the international consumers. In fact, companies are advised to stop highlighting the “Made in USA” line in their advertising material.
It does not matter that the annual nation branding index released last April 2016 ranked USA first.
The allure and shining promise of the USA brand started falling last summer, when it was clear who the ... (read more)
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