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While we all know that timing the market is a fools game, when it comes to marketing things might be a bit different. I’ve previously discussed what to do with advertising in periods of low volatility and argued for a market turmoil emergency plan. Now that 2016 is shaping up to be a period of higher volatility, it might be time to start pushing advertising budgets upwards, to take advantage of the increased interest in trading and the more profitable clients that high volatility brings.
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