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This article was written by Yael Warman, Content Manager atLeverate.
You’ve heard us talk about the importance of content marketing as part of your marketing strategy and about how providing your audience with valuable content can build loyalty for your brand, so, you’ve been writing awesome blog posts and putting them on your website’s blog.
That’s great, except that your blog has three visitors a month (you being one of them and your mom being another). All that effort of researching the right idea, thinking of a clever angle, putting ink to paper, only to have those words ... (read more)