The Gamification of Business
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The Gamification of Business
This article was written by Marcello de Mello, partner at Nobiletec.
Gamification is the application of game-like elements to some sort of challenge, that generally involves reward, but it is also expected that it should be engaging and fun, like playing a game. In business, gamification means the use of these concepts to boost innovation, build effective marketing campaigns and drive value.
However, you should not be deceived by the name – companies are surely not playing games.
What makes games so compelling?
Competition: through a system with milestones and rankings, participants can share and compare achievements and performance against both ... (read more)
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