Tennis Star Endorses ‘Lympo’: A New Era of Celebrity Blockchain Endorsements?

[kreslik.news]

Tennis star Caroline Wozniacki has been named as the global ambassador of ‘Lympo’, a blockchain-based app that incentivizes exercise and good health practices with LYM tokens. Wozniacki was recently named by Forbes as the most influential female athlete in the world.

“Sport is my life and what motivates me every morning when I wake up to work hard and be the best I can be. I believe in Lympo’s goal to encourage people to exercise and be healthy,” said Wozniacki, in rather typical PR fashion.

Lympo does seem to present an interesting premise. The app syncs up with fitness data collected through ... (read more)