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Swiss multi-asset brokerage Swissquote has taken its marketing into a brave new direction. The company has developed a mobile application that capitalizes on the popularity of Pokemon GO, an augmented reality game that has quickly become the most downloaded app of all times both across iOS and Android.
What Swissquote has done is substitute the virtual Pokemon figures which gamers have been collecting with real shares. The brokerage has distributed several hundred shares from the constituents of the Swiss Market Index which are divided into different groups and are spread across 20 Swiss landmarks.
The campaign is launching exclusively in Switzerland and a ... (read more)