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The second part of our FX Marketing Mastercall is dedicated to display advertising. Today we are going to take a look at the current state of the display ads, analyze the retail FX sector and close with some practical tips and tricks. Be sure to check out the previous masterclass dedicated to content marketing if you haven’t done so already.
People visit the websites to consume the content, but next to it, they are also consuming the ads. This has been so popular that actually a phenomenon called banner blindness have developed, in 2016 people don’t ... (read more)