Reactivating your Leads with Facebook

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Reactivating your Leads with Facebook

Postby » Wed Apr 06, 2016 3:52 pm

If you are anything like the average broker, you probably have a large amount of leads in an unwieldy Excel sheet or CRM system. Thousands of aspiring customers you have generated in the past, called once or twice and sent the occasional email to. And while many brokers employ retargeting to reactivate website visitors that haven’t converted, not a lot use advertising to get back in front of their lead database.

With Facebook Custom Audience targeting, Brokers can upload an email/phone number database directly in Facebook and target these users with advertising there or on Instagram. The advantage over regular ... (read more)

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