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Optimove, a Customer Marketing Cloud and marketing specialist, has managed to secure $20 million in growth funding from private equity investment firm Israel Growth Partners, the first such instance of funding for the group following a successful run of steadfast growth.
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Since its inception eight years ago, Optimove has expanded its product scope and focus, which currently is utilized by hundreds of marketing brands. The group’s product suite focuses on customer modeling, predictive micro-segmentation, and campaign automation technologies, which enables marketers to optimize customer spend, engagement, ... (read more)