Marketing Retail Masterclass, Part 1

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Trading foreign exchange is performed online, hence establishing superior online marketing activities should be every broker’s goal. This is a simple fact, all of us get it. However, many marketers working in FX are still lagging behind and are investing in outdated practices.

In this series of articles I am going to analyse the most popular channels for getting more traders into your brokerage, list the current practices and advise on how to enhance those.

Today we have the ins and outs of content marketing on our agenda, let’s dive in!

Content marketing

Everyone knows that content is king, yet most brokers fail ... (read more)