How ESMA Regulations Are Sparking a New Wave of Product Enhancements

[kreslik.news]

The brokerage industry is facing new challenges thanks to the limitations introduced by the ESMA this August. Changes to trading leverage, marketing practices, and other areas are making it difficult to reduce the cost of acquiring users and to improve user retention. Luckily some innovative firms are discovering new ways to flourish in this environment.

The most common practices for reducing high acquisition costs and improving user retention are labor intensive and thus very costly. Firms employ call centers and sales teams, either within the company or outsourced. Either way, both methods constrain brokerages from developing their business because ... (read more)