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Leading online gaming operator, GVC holdings, which owns a number of brands and is listed on the AIM venue of the London Stock Exchange(LSE), has selected Optimove to support its enterprise customer relationship management (CRM) strategy and as its enterprise customer marketing vendor, according to an official announcement.
Optimove has offices in New York, London, and Tel Aviv, and provides its Customer Market Cloud service, among other solutions, to 180 brands. The deal with GVC Holdings was unveiled today at the World Gaming Executive Summit still underway, building on the company’s history with Optimove.
We made the strategic ... (read more)