Google’s GDPR-Inspired Advertising Rules Likely To Hurt Forex Firms

[kreslik.news]

Google will implement new rules today governing how firms advertise in preparation for the European Union’s (EU) General Data Protection Regulation (GDPR). Any Forex company using Google’s DoubleClick for Publishers (DFP) service, whether directly or indirectly, will have to make substantial changes to their advertising models in the EU to comply with the new regulation.

GDPR, which was adopted by the EU in April 2016, will go live on the 25th May 2018. The regulation means there will be a single set of data regulations across the EU. This may mean firms find it easier to navigate the EU’s ... (read more)