Digital and Social: The Emperor’s New Clothes of Marketing

Moderator: moderators

kreslik.news
rank: 5000+ posts
rank: 5000+ posts
Posts: 5142
Joined: Thu Jan 14, 2016 9:36 am
Reputation: 0
Gender: None specified

Digital and Social: The Emperor’s New Clothes of Marketing

Postby kreslik.news » Mon Feb 22, 2016 5:00 pm


In 2014 I found myself looking for a new job. However, finding a new marketing role wasn’t as straightforward as I’d anticipated. Today it seems there is no demand for marketing generalists. Instead, employers want a new breed of so-called digital marketer. It’s a bit like showing up to a nightclub wearing jeans and trainers. If you haven’t got the right digital credentials you’re not getting in. Suddenly social media and digital marketing are the new panaceas for all business ills. Of course, the problem with marketing shortcuts and quick fixes is they have a nasty habit of proving ... (read more)

Please add www.kreslik.com to your ad blocker white list.
Thank you for your support.

Return to “news”