Different Strokes for Different Folks: the Secrets of Digital Marketing

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John Evans offers a glimpse on the market place and advertising mediums, together with some valuable tips on digital marketing

Behaviour Profiling

One strong correlation that we have noticed in the FX space for retail FX brokers to consider is that people either want a brand to match their personality to use it as reflection of their character, or to portray the desired perception of themselves, something they aspire to. With this in mind, brokers who have clearly defined their target demographics are the ones that gain the most cut-through.

For brokers whose model is based on volume of clients, invariably targeting the ... (read more)