Chain of Points Launches Crowdsale to Help Small Businesses with Loyalty

[kreslik.news]

Chain of Points, a new blockchain-based loyalty platform, today announced its upcoming token offering sale, which will begin on February 9 2017 and run until March 9. The Toronto-based startup’s new cryptocurrency, called Points, can be used to transfer and redeem loyalty rewards between merchants and customers.

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Irene Katzela, PhD and CEO of Chain of Points, said: “Over 50% of loyalty-accumulated rewards are never redeemed and overall interest in these programs among the younger generations is low and decreasing. A multibillion dollar rewards-oriented industry is shrinking fast. Chain ... (read more)