Barcelona and Rakuten Continue Partnership with Sustainability Initiative
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Barcelona and Rakuten Continue Partnership with Sustainability Initiative
Last weekend saw Rakuten, Inc., parent company of Rakuten Securities, one of the largest FX brokers in Japan, launch a new initiative in conjunction with Barcelona Football Club, a Spanish football team. The ongoing initiative, called ‘Goals Beyond the Game’ will promote sustainability, in line with the seventeen United Nations-backed Sustainable Development Goals (SDGs).
The first steps of the initiative saw eleven children, ages 6-9, accompanying Barcelona’s players out on to the pitch for their final game of the season. Wearing SDG-branded jerseys, each child represented one of those seventeen goals, including a call to end poverty and protect the planet.
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