Bond Platforms TruMid and Electronifie Merge to Enhance E-Trading Approach

[kreslik.news]

Electronic bond-trading startup TruMid Financial LLC, backed by George Soros and Peter Thiel, reached a definitive agreement to acquire Electronifie, another trading startup led by former Goldman Sachs trader Amar Kuchinad and focused on improving the liquidity for bigger corporate bond trades.

The two start-ups launched in 2015 focusing primarily on modernising and improving the old-fashioned corporate bond trading system, with TruMid and Electronifie each offering different approaches to reshape how corporate bonds trade. Investors have for years complained that bonds are too hard to trade, given it has historically been struck over the phone between dealer banks and their clients

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